Fortnum & Mason: A Taste of British Elegance and History

When you think of classic British luxury, Fortnum & Mason is one of the first names that comes to mind. Located on Piccadilly since 1707, this iconic department store has been a part of London’s story for over 300 years — and walking through its doors feels like stepping into a beautifully wrapped gift.

A Rich Heritage

Fortnum & Mason was founded by William Fortnum, a royal footman, and Hugh Mason, his landlord. What began as a grocery shop quickly grew into something much more. Over the centuries, it has served royalty, explorers, writers, and food lovers from around the world.

What Makes It Special?

Fortnum’s is not just a shop — it’s an experience. It’s known for its fine teas, luxury hampers, preserves, and chocolates, but you’ll also find:

• An incredible grocery hall filled with rare treats

• A stunning wine and spirits section

• Elegant homeware and beautiful gift boxes

• Fashionable items and beauty products

• Some of the best afternoon tea in London, served in the famous Diamond Jubilee Tea Salon

Everything is beautifully packaged — even browsing feels like a treat.

The Luxury Experience

Fortnum & Mason is about thoughtful luxury. Whether you’re picking up a gift box of buttery biscuits, a rare bottle of champagne, or simply enjoying a quiet moment over tea, everything is done with care, tradition, and a little sparkle.

The staff are incredibly welcoming and knowledgeable, always ready to share the story behind a product or help you discover something new.

A Global Icon

Fortnum’s has become a destination for visitors from all over the world. People come not just to shop, but to experience a piece of London’s timeless elegance.

Final Thoughts

Fortnum & Mason is more than a store — it’s a symbol of refined taste, rich history, and everyday indulgence. Whether you go for the famous afternoon tea or a tin of their signature Royal Blend, you’re not just buying something — you’re taking home a piece of British heritage.

Next time you're in Piccadilly, take the time to wander through its floors, listen to the tinkling piano, and soak in the atmosphere. It’s an experience worth savoring.